Casey Reid — Product Design

Portfolio

Portfolio project preview
Early wireframes and user flows

The Challenge

My Approach

Discovery

Conducted ethnographic research in the field, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

40% improvement in task completion. Since shipping, we've measured 18-point NPS lift.

Portfolio

Shipping quality design requires collaboration and iteration. I've learned how . The implications matter for teams and organizations.

Key Takeaway

Whether you're shipping a new feature, this mindset matters.

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